Apoko

This generation demands that their stars constantly reinvent themselves and never remain static. Apoko understands that in order to stay in the limelight, celebrities must diversify their offerings and exposure and continually present different sides of themselves.

The best way to achieve this is within the digital landscape, an area we have devoted our lives too.

Here at Apoko we welcome all forms of collaboration and are always eager to explore new partnerships.

So if you are interested in working with any of our many talented clients or have questions regarding work we have done or work we can do together, please do not hesitate to contact us.

This time, Baron goes from the east coast to the far east coast and takes the Drizzle dribble to new levels. Actually, he takes it to level 1, but who’s counting. Check out below to see Baron Davis go 8-bit in Asia.

Whether he’s behind the three point line or behind the lens, Steve Nash is forever directing the action. In his latest video, Steve directs fellow teammate Leandro Barbosa as he flies way above the clouds in a far away place. Behold, Bar ‘Bo’ sa.

Check out Baron’s latest video featuring Common, Jim Jones and dozens of New Yorkers.

Baron “Boom Dizzle” Davis is a point guard in the NBA for the Los Angeles Clippers. Beyond his impressive career numbers, highlights include two all-star appearances, a ridiculous amount of highlight reel dunks and playing for the US national team in 2002.

Baron has been just as active off the court, creating his online Boomiverse, as well as the competition website ibeatyou.com and multiple hilarious viral videos.

Nick Swisher is a professional baseball player for the New York Yankees. He is a switch-hitting outfielder/first baseman and the son of former major leaguer Steve Swisher.

On the digital front, Nick is known for continually growing his 1.2 million followers on Twitter and recently began creating hit viral videos.

Steve Nash is a 2 time MVP point guard for the Phoenix Suns in the NBA. He is a 7 time all-star and is regarded as one of the best point guards in the league.

While Steve has forever been considered one of the most creative guys on the court, only recently has the point guard taken his creativity off the court. In the past few years, Steve has written and produced some massively popular viral videos and high profile commercials. Through these videos, and a dominant presence across various digital media, Steve has made himself one of the most visible stars in the NBA.

Recently, Marketing Magazine (one of the premier names in Canadian marketing) decided to take a hard look at what makes Steve Nash such an anomaly in the NBA world, that is, when he’s not holding a basketball.

The answer lies in how Steve understands and markets himself as a brand and the article navigates his goals, his viral videos and the forming of Apoko.

The February 2010 edition of Fast Company features Steve Nash on the cover and an article that goes well beyond his on-court abilities.

In the article, Chuck Salter and the new-age business magazine delve deep into Steve’s unwillingness to play the average role of the generic sports star as well as his diverse portfolio, which includes the founding of Apoko. To read this in-depth article, visit Fast Company’s website or your local magazine shop.